Rage, rage against the dying of the light (Dylan Thomas 1914-1953)

This blog intends primarily to challenge ageism in all its insidious forms, at the same time, show those ageists out there that New Ageing is here. We do not intend "to go gently into that good night" but as the man says we will rage, rage against those who intend to turn the lights out, just because we reach a certain age.

One of my biggest beefs at the moment is those advertisements on TV that advertise life assurance policies for the over 55s. You know the ones, you have fairly well known people looking seriously into the camera and saying, that for a small sum each month you could guarantee that on your death, your children and relatives will not be left with funeral expenses, or the worry of having to find money to cover these costs.

Don't get me wrong, I'm all for Life Assurance, but to use emotional blackmail as a cover to sell a product is just typical of the way society treats older people. Not only do these adverts feed into institutionalised ageist practises, but they perpetuate the myth that once past 55 or so, that we should start preparing for death.

I do not intend to go gently into that good night!